Ask HN: From 10 –>100 customers–distribution playbook for engineers B2B founders

1 points by sushantchhetry a day ago

Two-engineer founder team here. We’ve landed a handful of paying customers through pure founder-led outbound (cold emails + LinkedIn DMs), but we know that won’t scale forever. What early distribution plays or growth loops helped you break out of the “manual hustle” stage? Any hard-won lessons or tactics you can share would be gold.